The Team
Founder & Director
John Lugsdin CEMAP Dip CERER
Principal & Founder of Charles Frank Finance.
Married to Claire, a solicitor, and father to Isabelle & Anna. John loves all sports & enjoys long walks in the countryside with the family dog Mabel.
Commercial Director - Protection
Sophie Evans
Sophie has a cat called Richard and in her spare time enjoys socialising with friends and travelling. Her interests include music, thrifting and finding the best seafood restaurants all over the UK.
Wellbeing Advisor
Mabel Lugsdin
Mabel loves long walks, chasing squirrels, pigeons and Amazon delivery drivers.
Mortgage Adviser
Joanne Fitzgerald CEMAP
Qualified financial professional Doting Mother to Amelia. Loves travelling, walking and socialising with friends.
Mortgage Adviser
Steve Bryant CEMAP
Steve is married to Abigail, he has 3 teenage daughters. When not working and taxiing his daughters around, Steve enjoys watching most sports and listening to music.
Broker Manager
Josh Jones
Josh enjoys playing sports, mainly football for his local team and regularly attends Cardiff City and Wales football games. He enjoys playing golf
and loves weekends away.
Protection Adviser
Nick Price
Nick has been in financial services for 12 years, Nick has recently had his first child and when outside of work his hobbies include watching any form of sport and spending time with family.
Social Media Advisor
Ann Gregory
Ann lives her life by the Mark Twain quote “Explore Dream Discover” She enjoys the outdoor life with her husband. The children are all grown up so it’s her time now, holidays, bike rides and dog walks.
SimplyZest Office Manager
Andrea Shepherdson
I love working in life insurance because it allows me to help families secure their financial futures. The impact of my work is profound, offering peace of mind during challenging times. It’s rewarding to build lasting relationships and provide crucial support
Business Development Manager
Steve Land
Steve, family man with 4 children and 2 dogs, loves watching welsh rugby and taking his dogs for a walk. Enjoys travelling, especially camping.